The Reasons Why Embroidery is Popular

You might have seen a few jackets with cool patches of embroidery on them while in Australia, and you quickly wondered, “What is the big deal with Australians and their embroidery culture?” Technically, it’s not just Australian, but the Americans, Canadians, the French, and many more nationalities are keen on custom embroidered patches australia-inspired goods. But we’re going to cut to the chase and lay it out straight on why embroidery is popular:

It Is a Way to Send a Message

When you see someone sporting a red cross on their back, arms, hat, or chest, you’ll know that they are part of a medical organization, whether it’s the International Committee of the Red Cross or just a medic in training, it doesn’t change the fact that they are representing a movement, an idea, a message, and loud and clear I might add! People want to be recognized, and wearing something on them that symbolizes their entire identity or idea is the best method there is to find stability and assurance in the notion of their movement. So, that’s one reason why embroidery patches are popular.

It Is a Way to Market Products

A symbol can represent many things, and it can be inferred as something other than just a logo or nothing more than just a funny piece of imagery. When you take a look at the Swastika, all you think about is the Nazi, right? That’s how powerful a symbol can be and how it can infect your mind and linger for all of your life. This is why embroidery patches are popular all over the world because a product with even a small patch of embroidery can create a positive image that can catch the attention of many without too much marketing campaign. This is why a good symbol speaks for itself, and thus, embroidery patches are booming.

It Is a Way to Raise Brand Awareness

When you take a look at the flurry of ads that are being thrown by companies to our faces every day through social media and other platforms such as Youtube, Instagram, Facebook, and so forth, we all catch a pattern; they are promoting a brand and do it in succession with close-ups and repetition that can evoke a sense of familiarity and trust from us that eventually will lead to us buying their products. Custom embroidery patches are making noises in the world because companies are using them to raise their brand awareness to leave an indelible mark in our minds and hearts.

While it may sound superfluous and long-winded, believe me when I say these companies know what they’re doing, and they’re playing the long game. Don’t believe me? Just take a look at some of the most well-recognized brands in the world today, like Nike or Apple. These two brands use logos that are so simple yet powerful enough to move people! So, if you want to make it big, you need to have embroidery on!